Analysis Of Xiaomi Company's Financial Strategy Under Asset-light Operation Mode

In the process of continuous transformation and upgrading of the market economy,relevant departments are also constantly promoting industrial modernization and business model transformation,and enterprises are paying more and more attention to the construction of core competitiveness and soft power.In view of the changes in the market,the value-driven asset-light operation mode has attracted more and more companies' attention.The Internet industry is one of the industries that applied the asset-light operation mode earlier.This high-efficiency business model focuses resources on r?d and sales links that can bring high added value to enterprises by outsourcing non-core businesses,and strives to gain maximum benefits with less investment.Xiaomi company,which has just been established for a few years,can quickly break the original inherent pattern of smart phone market in such a short period of time by virtue of its asset-light operation mode,and has its own place,which fully reflects its good brand value and huge space for growth.Therefore,this paper takes Xiaomi as an example.The financial strategy under the asset-light operation mode is studied by literature research,case study and the combination of qualitative and quantitative methods.This paper first introduces the research background and significance,and summarizes and classifies the research in related fields at home and abroad.On the basis of introducing the relevant theories and concepts of asset-light operation mode and financial strategy,this paper expounds the reasons for xiaomi to implement asset-light operation and briefly describes the financial characteristics of this business mode.Then it analyzes the financial strategy of Xiaomi from four aspects of investment,financing,operation and distribution,and analyzes its financial results by combining qualitative and quantitative methods.In order to evaluate the financial strategy of Xiaomi more objectively,this paper also selects Coolpad Group,which has not implemented the asset-light operation mode,for comparison.Through the analysis,it is found that xiaomi's financial strategy still has the following problems: single financing channel,insufficient r?d investment,outsourcing may cause quality risks.In view of the above problems,suggestions are put forward for Xiaomi to broaden financing channels,increase r?d investment and strictly control the quality of outsourced products.Finally,it summarizes the experience that can be learned from Xiaomi: the company's financial strategy should be combined with the business model;Making financial strategy should pay attention to core competitiveness;Companies should attach importance to research and development to improve comprehensive competitiveness.It is hoped that the research of this paper can enrich the current research results,and at the same time have certain reference and guidance significance for the financial strategy selection and development of other asset-light enterprises.