A Study On The Financial Strategy Of The Company Under The Asset-light Strategy

With the gradual development of knowledge economy,the business background of enterprises has changed,and more and more enterprises are facing the financial strategic problem of constructing the operation mode in line with their own development needs.Faced with such a situation,listed entities increasingly choose to transform to asset-light,that is,reduce inventory and fixed assets to reduce resource occupation,shape key intangible assets and strong brand marketing to enhance the core competitiveness of enterprises,and achieve the effect of leveraging the largest external resources with less consumption of their own resources.Internet is a more centralized industry in light assets operation mode.Xiaomi,as a typical Internet is a more centralized industry in light assets operation mode.Xiaomi was selected as the case study object to analyze its financial strategy under the asset-light operation mode.On the one hand,it can summarize the characteristics of financial strategy of asset-light operation enterprises and analyze the supporting effect of financial strategy on enterprise operation mode.On the other hand,the analysis and evaluation of financial strategy,summed up its unique characteristics of financial strategy.This article first elaborated the research background and significance,andcombed the domestic and foreign scholars on asset-light operation mode and the related research of financial strategy,and then introduced the asset-light operation mode and the related concepts and theories of financial strategy,points out that asset-light operation mode of financial strategy evaluation method,coupled with millet company development process,Asset-light operating motivation and financial characteristics etc,in-depth analysis of millet under the company's financial strategy of financing strategy,operational strategy andinvestment strategy.Finally,through the specific analysis of the financing strategy,investment strategy and operation strategy of XiaoMi under the asset-light operation mode,it summarizes the experience that the company can learn from and the risks that need to be noticed in future operation.