Research On The Marketing Strategy Of Huida Lemon Brand Under The Background Of Rural Revitalization

Rural Revitalization is an important strategy for China to achieve "a decisive victory in building a moderately prosperous society in all respects and building a socialist modern country in all respects".It is also an important decision to lead the development of China's "agriculture,rural areas and farmers" industries.In 2018,China made a detailed explanation for the Rural Revitalization Strategy,interpreted its overall objectives and main tasks,and put forward a new strategic deployment for the development of rural areas in the new era.Taking Rural Revitalization as the main background and Huida lemon as the main research object,this paper analyzes the brand development strategy of agricultural products.This paper is divided into five chapters.The first chapter mainly introduces the Rural Revitalization Strategy and the brief description of Huida lemon brand,interprets the content and value of Rural Revitalization Strategy,and explores the development process of Huida lemon brand from the perspective of brand creation,development and integrated marketing communication in the network era,so as to pave the way for subsequent articles.The second chapter mainly introduces the marketing strategy of Huida lemon brand,and analyzes the current marketing strategy of Huida lemon brand from the management of its product strategy,price strategy,channel strategy and promotion strategy.The third chapter mainly introduces the benefits of Rural Revitalization to the brand development of Huida lemon enterprise.The fourth chapter mainly analyzes the advantages and disadvantages of Huida lemon enterprise brand development under the background of rural revitalization,and analyzes its external threats.The fifth part mainly puts forward corresponding solutions to the problems existing in Huida lemon enterprise brand.Through the analysis of Huida lemon brand marketing strategy under the background of rural revitalization,this paper discusses the development path of agricultural product brand marketing strategy under the empowerment of Rural Revitalization policy,studies the new problems faced by the same industry under the new situation,and explores the development path of agricultural products under the new situation,hoping to be helpful to the development of the whole industry.