Rural Channel Of Jilin TV Brand Marketing Research

With the development of our market economy, TV has changed from seller marketgradually switched to meet audience demand as the goal of the buyer’s market. In a city orregion, dozens of channels for the dissemination of information, advertising space programresources, share, ratings and intense competition has reached a white-hot level. Especially inthe TV channel specialization group, today, TV brand management already became thepromotion channel image, enhance the competition of media a great strategy. In recent years,in the fierce media competition, domestic provinces and cities more than20professional onthe agriculture television channel emerge, they largely for the rural people to acquireknowledge, technology provides a source of news, but also become a bridge between urbanand rural areas information. In the agricultural channel, there are a number of typical channelhas a deus ex, obtained the double bumper harvest of ratings and revenue generation. Such asthe Hebei farmers channel TV from the viewing area, Hebei has become the first bigtelevision channel, and in2008became the first national advertising revenue Guoyiprofessional on agriculture television channel. And as the rural channel of Jilin TV in2011also became the Jilin television channel champion, at the same time as Jilin Province7professional channels only completed2011advertising revenue task of channel specialization,as to the agricultural channel model, they have a lot of experience and practice are worth ourlearning and research. In the next period of time, TV channel brand strategic superiority willdecide the whole channel for audience attention attraction, as well as advertisers to the choiceof the market concentration. If you want the channel become stronger and bigger, should letcolumn characteristics and individuality, and reasonable and advertising docking.In this paper the author from the agriculture-related television channel status, advantage,inferior the respect such as development trend discusses rural channel of Jilin TV brandstrength and development potential, attempts to explore the rural channel future developmentopportunities, and in the course of study for agriculture-related television programcharacteristics and put forward a series of opinions and suggestions.