Research On Innovative Communication Channels Of COVID-19 Prevention And Control Themed Publishing

With the rapid development of digital technology,the integrated development of publishing has also made great strides,with the rapid development of media communication,digital reading services based on mobile terminals,online circulation and communication on e-commerce platforms and other models changing the ecological environment of publishing and communication channels.In 2020,the outbreak of COVID-19 has challenged the traditional publishing operation mode,further catalyzed the innovative trend of the integrated development of publishing,and how to do a good job in the dissemination of the theme of publication of epidemic prevention and control has become the most critical and core topic of the publishing industry.However,the traditional publishing and dissemination channels have been weak,and the emerging dissemination channels based on new media have appeared on the stage,shining brilliantly,and completed the theme publishing and dissemination tasks at the stage of epidemic prevention and control,so as to serve the country,the society and the people and demonstrate the strong emergency publishing capacity of publishing entities.Therefore,it is necessary to study the communication channels and modes of subject publications in the environment of public emergency so as to provide ideas for the application and development of normal subject publication channels.The structure of this thesis is divided into six parts.The first part is the introduction,which introduces the research background,literature review and the core concepts.The second part is related to the theoretical basis and model building,through communication,marketing,publishing and other interdisciplinary theory of communication channels analysis,based on the existing theoretical basis,refining and summing up a few easy-to-understand communication paradigms,and set up the theme of this publication and communication channels model.The third part focuses on the relationship between theme-publishing and communication channels,explores the reasons for the evolution of theme-publishing and communication channels,and sums up the characteristics of the evolution of theme-publishing channels from the perspective of epidemic prevention and control.The fourth part is the innovation of the publication and communication channels of the theme of epidemic prevention and control,through data observation and case study,refining and dividing the publication and communication channels of the theme of epidemic prevention and control,as well as their application performance in different publishing sections,different publication forms and different publication contents,and observing the differences of application performance in different dimensions from a two-dimensional perspective.The fifth part analyzes the characteristics of innovation,based on the above-mentioned basis,refining the stage of four major channel application characteristics and four main communication channel innovation paradigm.The sixth part is conclusion and prospect,using the way of seeing the big and the small,pondering this stage dissemination channel innovation application performance reason,and brings for the theme publication dissemination channel innovation enlightenment.