Digital Interactive Product Design Based On Red Cultural Communication Theory

China’s red culture is advanced culture with Chinese characteristics created by the Chinese Communists,advanced elements and the masses of the people during the revolutionary war years.People listen to the moving deeds of revolutionary heroes and understand the historical stories behind revolutionary cultural relics through various ways of disseminating red culture.Especially at the 100 th anniversary of the Communist Party of China,it is necessary to keep in mind the mission and work hard to open up a better future.In the Internet age,the expression of the red cultural spirit in the form of digital interactive products can allow all members of the society to learn the arduous entrepreneurial road of the people and the Communists and the great spiritual culture born in it in a new experience,which is conducive to improving the public Attention to red culture and awareness of consciously learning red culture.First of all,this study summarizes the current research status of red culture itself and its spread at home and abroad,seeks out problems in existing related research fields,and clarifies the contents of the full text that should be studied at different stages of research,and addresses different contents.Propose appropriate research methods and methods.Secondly,it explores the specific meaning of red culture and traces its origin,explaining what kind of cultural communication phenomenon the socialization of red culture is and the relationship between it and the communication of red culture.Then it takes the red culture of Ta-pieh Mountain as a typical example of the regional red culture,and combines its regional characteristics with the theoretical characteristics of the socialization of red culture to get the unique meaning and realization way of the socialization of the red culture of Ta-pieh Mountain.In the process of making digital interactive products of Ta-pieh Mountain’s red culture,fully displaying the charm of Ta-pieh Mountain’s red culture and realizing more efficient red culture communication need to follow the principles of visual interface art,the principle of popularization of story content,the principle of simplification of interaction methods,and the core spiritual age.Under the guidance of the above principles,design and display the interface,interaction,content and music of the product form and content.In the process of evaluating all aspects of the product using user experience surveys,a combination of user interviews and questionnaires is used to understand the status and feelings of users at all stages of product experience.Use three-level coding and other methods to analyze the survey result data.In summary,this article takes the spread of red culture as the starting point,and takes the red culture of Ta-pieh Mountain as an example of content source.It uses new media to display cultural innovations and designs a “dream back to Ta-pieh Mountain” red cultural digital interactive product.Cultural digital interactive products can effectively arouse users’ attention to the red culture.The interactive form of text interactive games,which is full of interesting new media interaction,also improves users’ willingness to understand the history of the red revolution,which can not only promote the spread and development of red culture.It also provides new thinking and direction in the integration of new media art creation and traditional cultural spirit.