Research On The Improvement Of Marketing Organization Of Z Company Facing Product Transformation

The rapid development of China's communications industry has promoted the vigorous development of the Internet industry,and a large number of world-renowned Internet companies have emerged.Communications,as the carrier of information,provides a basic guarantee for the informatization of various industries.The communication industry has also entered the 5G era from the 4G era.As the country raises 5G construction to the strategic height of new infrastructure,the communication industry has been given more important value by the times,and will be the development of the Internet of Things,cloud computing,artificial intelligence and other fields.Provide basic network.The characteristics of the 5G network will promote the digital transformation of all walks of life,and more industries will participate in the exploration of 5G+vertical application fields,which will enable the 5G network to be more closely integrated with industry customers,and even application scenarios beyond imagination will appear.Company Z is one of the few suppliers that can provide end-to-end products in the communications industry,and its solutions are also diversified to meet different scenarios.With the accelerated deployment of 5G networks,Company Z has ushered in new opportunities and challenges.The company' s marketing organizations are spread all over the world,and the market environment it faces is complex and varied.For a company,it is difficult to set each marketing organization structure exactly the same.Adjusting the marketing organization based on the actual situation of each market will affect the realization of the company's Strategic goals have practical meaning.The marketing organization reform of a company is also a manifestation of innovation,making the company's organizational structure more suitable for the current development of the company.Heilongjiang Branch,as one of the marketing organizations of Z company to carry out sales business in China,in the early stage of 5G,the company ' s product transformation stage,researched the problems and deficiencies in its current organization,quickly adjusted and improved,and can effectively improve marketing The operational efficiency of the organization and the competitiveness of the company.Let the marketing organization more adapt to the current market changes,allow individuals in the organization to play their due value,and then achieve another leap for the company under the background of the times.This article begins to elaborate on the status quo,written background,significance and main content of domestic and foreign organization theory research,and provides theoretical support and original intentions for the following writing.Through the main research methods such as data analysis and semi-structured interviews,with Z company in the critical period of product transformation as the background,it is proposed that the current organizational structure faced by the marketing organization is not suitable for product transformation,organizational division of responsibilities is not clear,and marketing personnel's ability is relatively weak three practical problems,and we have found a response improvement plan and safeguard measures.We hope that the Heilongjiang branch can adjust the marketing organization structure,reset the division of work,and improve the ability of marketing personnel.During the product transformation stage,the company can better adapt to the current Heilongjiang market environment and meet market demand,improve competitiveness in the 5G era,expand market share and increase operating income.