| In recent years,the quality of cultural tourism brand has become an important indicator for many tourists to choose a tourist destination.To build an excellent cultural tourism brand,communication is indispensable.Effective communication can expand the influence of a city and enhance its comprehensive competitiveness.Under the background of the continuous popularization of the concept of cultural and tourism integration and omnimetism,the mainstream newspaper groups with authority and influence can better give play to their advantages,make beneficial explorations in the construction of a large media system of cultural and tourism integration,and promote the leap-forward development of local cultural and tourism industry.This article from the perspective of communication studies,the tour in guizhou daily contemporary financial media group culture brand as the research object,to the related theory as the matting of marketing,advertising,using literature analysis,case method,text analysis,and with the aid of Russ,“5W” mode in guizhou daily contemporary financial media group tour in-depth analysis of the current spread of the brand;Combined with the activities of the relevant case,analysis of contemporary guizhou daily financial media group tour brand propagation path and the main experience,and analyzes the existing problems,including: formal serious media propaganda and ignore the poor interaction mechanism,the new media capacity,the audience's attention to reduce,the content should be qualitative,agenda-setting function is still missing.Finally,according to the contemporary guizhou daily financial media group travel brand communication problems,from the aspects of content,technology,activities planning,interactive aspects put forward four dimensions of brigade the optimum path of brand communication,as well as other mainstream media group,the present article brigade brand dissemination and promotion,provide new development ideas. |
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