Research On The New Media Communication Of Chongqing Bridge's Media Image

With the increasingly fierce competition in the city,tapping the characteristic resources of the city and shaping the unique image of the city can increase the recognition of the city,enhance the reputation and attention of the city,and bring a positive impact on the development of the city.Bridges are an important part of Chongqing's transportation and are also a characteristic urban traffic landscape.They play an important role in crossing mountains and rivers and connecting regions.Because of their advanced technology,large number,rich variety,and large scale,Chongqing was assessed by the Mao Yisheng Bridge Committee It is the "Chinese Bridge Capital".In the course of historical development,Chongqing Bridge has gradually become an architectural entity integrating functionality,aesthetics,history and culture.In the era of information dissemination,the media is an important window for audiences to understand Chongqing bridges and experience Chongqing bridge culture.The presentation and dissemination of bridges through mainstream media and new media platforms can spread the material and cultural images of Chongqing Bridges deeper and farther,thereby comprehensively enhancing the audience's awareness,understanding and experience of Chongqing Bridges.However,Chongqing Bridge currently lacks a systematic publicity plan and has not formed a comprehensive and mature media communication pattern.Therefore,it is necessary to clarify the image of Chongqing bridges,strengthen the media communication of Chongqing bridges,promote the development of Chongqing bridge culture,and create Chongqing's "Bridge Capital" city name card.Realistic issues that need attention.This article takes the official portal website of traditional media and social media platform Sina Weibo as examples to analyze the status quo of new media reports in Chongqing Bridge.It mainly explores the two aspects of the report theme,report source,report tone,report form,and report area.The reporting framework and discourse logic of different media.The images of Chongqing bridges presented by the two are obtained.The media images of Chongqing bridges presented by the "official public opinion field" represented by Hualong.com are: "innovative leading technology image","transportation image extending in all directions",and "3D three-dimensional image"."Geographical image" and "cultural image of spiritual belonging";the "civil public opinion field" represented by Weibo recognizes the image of Chongqing bridge as: "the magical tourist image of'net celebrity'","the image of hometown that entrusts emotions" And "Landscape image of'visual curiosity'".Based on the analysis of Chongqing bridge media content,the author combed and discovered the problems of Chongqing bridge new media communication: Hualong.com reported a lack of continuity and command in the content,bridge publicity lacks diversity and interactivity,and the "blue v certification" in Weibo "The ability to set up the account bridge agenda is insufficient,the Weibo big V bridge information is not fixed,and the general self-media communication is weak.In view of the insufficiency of the Chongqing bridge image report,optimization suggestions were put forward from the perspectives of the media,the government,and the audience.The first is that each media should give full play to its own advantages to form a communication matrix;Brand;The third is the active participation of the audience to strengthen the interactive experience of the bridge.As a result,the influence and dissemination power of Chongqing Bridge will be comprehensively improved,and the comprehensive competitiveness of Chongqing city will be enhanced.