Research On The Marketing Strategy Of GW Integrated Circuit Product

Integrated circuits are the "food" of industry,and the United States is more defined as the first of the four technical fields that fundamentally improve manufacturing in the next 30 years.As the largest consumer market for integrated circuits in the world,China has long occupied more than half of the global market share,but China's huge market is more dependent on imports.At present,domestic IC design and manufacturing enterprises are at the low-end of the industry,products are backward,users are reluctant to use them,but the less they use technology,the less they can be improved.How to effectively promote user support by rapidly improving user support Application is imminent.GW has been committed to the localization of integrated circuits in the private sector,and the company attaches great importance to marketing strategies in this field.Using the advanced marketing theory and practical operation methods at home and abroad,combined with the marketing practice of domestic enterprises,designing a set of promotion strategies that adapt to the laws of the market economy and meet the actual situation of the sales center of GW is the main research content of this paper.The paper is divided into seven chapters.The first chapter expounds the purpose and significance of researching the localization of integrated circuits,and puts forward the main methods of this paper and the main innovations of this research.The second chapter introduces related concepts and theories.The third chapter introduces the status quo of the integrated circuit industry;the fourth chapter analyzes the problems existing in the marketing of GW company,and deeply explores and analyzes its drawbacks;the fifth chapter proposes the strategy of localization promotion of GW company-specific domain integrated circuits.The sixth chapter puts forward the implementation guarantee of the localization promotion plan of GW company.The seventh chapter summarizes and forecasts the conclusions of the thesis research.