Research On Marketing Strategy Of GIS Product Of J Software Company

Since the reform and opening up,the geographic information industry has undergone a series of qualitative changes from being unknown at the beginning to now deeply integrated in the ordinary lives of millions of people.The geographic information industry is fully integrated with the Internet,big data,and the new economy industry to stimulate more market potential and economic value.At the same time,the market places higher demands on the transformation of geographic information companies.The fierce competition continues to intensify.How companies can achieve stable economic development depends only on technological changes.They must also adapt to the market,innovate marketing concepts in time,formulate effective marketing strategies,and establish a sound marketing management system to help companies.Create more economic benefits.Therefore,after careful research and analysis of the development of geographic information at home and abroad,this article selects a representative enterprise representative-J Software Company for in-depth research,focusing on the policy-oriented new smart city construction direction,and looking for new ideas for geographic information product marketing.First,use PEST,4P,SWOT and other model tools to conduct in-depth analysis of existing market competition,point out the pains and difficulties of enterprise development,and find the crux of marketing;second,combine the actual situation of the company and fully consider the market demand under the new situation to give full play to its advantages Conditions,screen out market segments with development prospects,and optimize the combination of marketing strategies from the four aspects of product,price,channel,and promotion,so that the marketing strategy of the enterprise market is reasonable and scientific,and the core competitiveness of products is improved.Profit target.Finally,J Software Company also studied and formulated a series of guarantee mechanisms to serve the smooth implementation of product marketing strategies,ensure that the marketing strategy achieves the expected results,quickly occupy the industry market,and provide reference for other similar companies in the sustainable development.