Research On Marketing Strategy Of SaaS Software Products Of G Company

In recent years,with the continuous improvement of modern enterprise systems,the competition between enterprises has become more and more fierce.The emergence of a "remote human resource management" system represented by SaaS(Software-as-a-Service)not only Users can get more convenience in the process of use,but also achieve the goal of reducing costs and increasing efficiency.As a SaaS software with the theme of "workforce management",G Company,despite its high domestic popularity,has been affected by similar software in recent years,and its own competitiveness has also been affected.How to better maintain the status quo of the enterprise At the same time,increasing the company's popularity and promoting the number of software marketing is an important issue to be considered in this article.This article will take the basic theory of marketing as the starting point,and analyze the relevant theoretical knowledge of marketing to elicit specific marketing management purposes.Then use the 4P,SWOT analysis method to conduct analysis on SaaS software of G company,analyze the advantages,disadvantages,threats and opportunities of this company in the operation process,find out the problems existing in the operation of G company,and determine the company The holistic approach to future marketing.Subsequently,related theories of operation marketing were carried out to explore relevant strategies around regional positioning,price positioning,channel expansion,promotion and other channels,in order to find a more effective way to better improve software sales capabilities.