Research On Business Model Innovation Of Fujian Broadcast And Television Network Group

In recent years,the advancement of the integration of the three networks has increased the degree of mutual penetration of telecom broadband networks,the Internet,and cable radio and television networks,and market competition has become increasingly fierce.In the constantly innovating industry environment,the business models of many radio and television network companies can no longer adapt to economic development and technological progress.How to achieve business model innovation under the current industry background is an important issue to be solved by radio and television network companies in various regions,which is of great significance for obtaining corporate competitive advantages.As a large-scale state-owned cultural backbone enterprise,Fujian Broadcast and Television Group has made outstanding contributions to accelerating the implementation of one province,one network of Fujian Broadcast and Television Group and improving the overall strength of the Fujian Broadcast and Television industry.However,with the advancement of the technological transformation of the triple play,the group's current business model has become shortcomings,and many links need to be further improved and optimized.Therefore,research on business model innovation in the broadcasting and television network industry is a subject of important practical significance.This article first puts forward the background of the radio and television network business and the purpose and significance of studying the business model innovation under the radio and television system.Then,taking the Fujian Broadcast and Television Group as an example,starting from the analysis of its business model,the composition of the business model of the Fujian Broadcast and Television Group Analyze the specific content,and then conduct an in-depth analysis of the business model of Fujian Broadcast and Television Group,including customer types,ways of obtaining value,strategic control focus and business scope,and a series of issues and current status.On this basis,I combined theoretical foundation and work practice to propose optimization strategies for business systems and operating modes,hoping that the research conclusions can provide reference and reference for the future development of Fujian Broadcast and Television Group and domestic radio and television operators.