Research On The Current Situation Of Knowledge Service And Promotion Strategy Of Publishing Enterprises In China

Knowledge service is an important product in the process of digital publishing transformation,and it will also be an important part of the future publishing industry.With the rapid development of the Internet,China's publishing enterprises are facing opportunities and challenges in the field of knowledge services.In this article,it goes through the current situation of the development of knowledge service products of publishing enterprises in China,then analyzes the advantages,problems and shortcomings of knowledge services of publishing enterprises,at the same time,it uses the relevant knowledge of publishing science to provide effective promotion strategy for the sustainable development of knowledge services of publishing enterprises,and provides useful reference and inspiration for the successful transformation furthermore,it mentions the upgrading of knowledge services of publishing enterprises in China.This article consists of four chapters:The first chapter is the introduction part,which expounds the selected topics,defines the corresponding concepts,combs the research status quo,determines the research content,and clarifies the research significance and research method.The second chapter analyzes the development environment of knowledge service of publishing enterprises in China,and discusses the possibility and necessity of publishing enterprises to carry out knowledge services from four aspects:politics,economy,society and technology.The third chapter combs the current situation of china's publishing enterprise knowledge service,first,it discusses the development advantages of China's publishing knowledge service,secondly,it combs the representative knowledge service products and main forms of China's publishing enterprises,focuses on the current development degree and trend of China's publishing enterprise knowledge service product.In the fourth chapter,in view of the problems existing in the knowledge service of publishing enterprises,it puts forward a targeted and effective promotion strategy to provide ideas and enlightenment for the development of knowledge services of publishing enterprises in China.