Collision And Fusion:The "Red Gao City" Multiple Expression Of Cultural Images Of Lu'an

City is the carrier of culture,and culture is the soul of a city.Only by deeply understanding the cultural connotation of the city,digging out the characteristic cultural resources,shaping the unique image of the city,and effectively popularizing and spreading it,can the city show its sustainable competitiveness.Lu'an is a special city with dual cultural identity,which originated from the ancient Gaoyao culture and the modern revolutionary red culture,endows it with two characteristic name cards,“Gao City”and “Revolutionary Red City”,and its city image is shown as the swing between the two.How to construct a clear,three-dimensional and stable image of Lu'an city based on multi-cultural background and multi-cultural personality,and effectively disseminate it,is the core issue of this study.Based on the theories of cultural memory,cultural interaction,urban CIS and urban image communication.This article takes the dual image personality of Lu'an as the research object,analyzes the urban multi-cultural speaking methods,and hopes to provide reference for the city image communication of Lu'an and other regions.The first chapter interprets the dual cultural identity of Lu'an,traces back the historical memory of the city,systematically sorts out the historical context of Gaoyao culture and red culture,and explains the profound inner implication of the two characteristic cultures.The second chapter,based on practice,explore the multidimensional construction of the image of “Gao City”in Lu 'an,sort out the brand construction process of Gaoyao culture.Analyzing the embodiment and application of the cultural symbols of Gaoyao in the image building of Gao City,including updating the landmark landscape,creating cultural products,setting up cultural topics and holding festival ceremonies.The third chapter analyzes the difference of dual identity,Luan city image of the actual cognitive differences with the urban cultural brand shaping,the city's image is not clearly show the single “Gao City”,but a long swing in between “Gao City”and “Red Lu'an”,compared with its reflects show heterogeneity of the two kinds of image representation of myth and reality,And the cultural span from the rule of law tradition to the revolutionary spirit.The fourth chapter first presents the results of the questionnaire and depth interview,found that the current two image asymmetry exists in the awareness and perception,the public has a strangeness to “Gao City”and Gaoyao culture.Residents outside the city only know“Red Luan” but do not know “Gao City”,while residents inside the city know “Gao City”but do not know “Gaoyao culture”.It is necessary to make a critical reflection on a series of problems in the practice of“Gao City”image communication.The fifth chapter,based on the context of cultural interaction,explores the collision between ancient times and modern times,the history and culture of Gaoyao and the culture of the Red Revolution,and to seek the interactive dialogue mechanism.Put forward in the theme of “Red Gao City”image positioning,reshape the city image recognition system,carry out differential transmission,multiple forms.it city character charm in different ways,make the two characteristic cultural resources in the spread of more stereoscopic pattern to achieve complementary advantages,boost Luan in the fierce competition in the city's cultural soft power.In the conclusion part,on the basis of summarizing the previous discussion,it clarifies the significance of characteristic culture for the construction of city image again,and thinks about the problems that should be paid attention to in the development of city image of Lu 'an in the future.