The Formation And Satisfaction Of The Horizon Of Expectation

National Radio and Television Administration has continuously launched new policies such as star restriction and entertainment restriction to guide and support the positive development of domestic original shows,and actively encourage the emergence of content with cultural values.In this context,cultural shows have become a new choice in the market,and they have attracted more and more attention due to their rich content and novel forms.As a cultural network talk show that exchange ideas and views,“Round Table” has gained good reputation and traffic after broadcasting.However,compared with entertainment variety shows,there is still a lot of room for growth in the number and influence of such programs.From the perspective of reception aesthetics theory,according to the order of“expectation formation analysis-expectation satisfaction analysis”,based on the theory of horizon of expectation,and using the theory of calling structure and horizon fusion,this paper thinks about how to meet the audience’s expectation through the program,enhance the audience’s positive emotion to the cultural network talk show,so as to affect their choice behavior.And according to the changes in audience preferences,the market will respond by continuously launching more forms of cultural programs and improving their quality,so as to promote the development of such programs while meeting the spiritual and cultural needs of the audience.This article takes the network talk show “Round Table” as the object,and grasps the research object and related theories in general by searching and reading related literature,the main part of the paper mainly used the questionnaire survey method and text analysis method.First of all,the paper uses the questionnaire survey method to understand the audience’s expectations,views,and analyzes the audience’s expectations of the network talk show “Round Table” according to the expectations of stylistic expectation,image expectation,implication expectation and innovation expectation.Secondly,based on the audience’s specific expectations of the program,this paper analyzes how to meet the audience’s expectations by using the theory of calling structure and horizon fusion combined with text analysis.Finally,according to the satisfaction of the audience’s expectations of the program,it is proposed that the program can help the audience to form a positive expectation of the program by optimizing the publicity,and it is proposed that by adhering to the principle of focusing on content and supplementing by form,we can maximize the value of calling structure to trigger audience thinking.It is also proposed to promote the integration of horizons by continuously expanding the communication methods between the program and the audience,and between the audience and the audience.It is hoped that the analysis and thinking of “Round Table” can provide references for such programs.