A Study On The Ritual Sense Of The WeChat Circle Of Friends

Since 2018,the word "sense of ritual" has always appeared in front of users.Major platforms and marketing accounts have been widely publicized.The lifestyle of the sense of ritual has gradually become the daily pursuit of the audience and is regarded as a standard of delicate life.As a platform for users ’ daily communication and sharing,WeChat circle of friends has played a great role in promoting the transmission of the sense of ceremony.This paper proposes to study the ritual feeling phenomenon in WeChat circle of friends by combining the observation method and the interview method.The study found that the sense of ritual content published by WeChat users in the circle of Moments of friends contains great influence,which has both positive effects but also negative effects.This article will take the sense of ritual as the core concept and discuss the presentation of ritual content in WeChat circle of friends.Firstly,the communication elements of the ritual sense are introduced,including the communication subject,object,subject content and expression,the different causes of psychology,culture,economy and media,and the positive and negative effects of the ritual sense,with many positive research results on the sense of ritual.Therefore,this paper focuses on explaining the negative effects,and the overall length is larger than that.Finally,guiding and responding to the negative effects.