Researching On Ceramic Publishing Strategies Through Mass Media

Ceramics is a fantastic part of Chinese culture,which is bond to put forward "Chinese story" and spread "Chinese civilization".In the sale process of ceramic publishing,the functional characteristics of the publication are overflowing,the shapes of utensils for daily use and the value of utensils are collected.Imperial products by virtue of the connotation of the year and elegant culture and favored.Ceramic publications have a long history.The mould,glaze,pattern and grain imprint are the tools to study the ancient "culture" system,and bring inheritance and innovation development.Nowadays,with the help of new media network,publishing activities are fast and widely spread,quietly changing the reading behavior of contemporary individuals.Traditional ceramic publishing,involved in digital,ushered in a new development opportunity.Ceramic publishing should face the needs of society and readers,at the same time,actively analyze market changes,make strategic planning,so as to move towards the correct new road.Therefore,ceramic publications with traditional paper media as the main media must closely follow the law of publishing transformation in the era of financial media,change the traditional publishing to composite publishing."One belt,one road"(Silk Road The Belt)is the "Silk Road Economic Belt",and ceramics are the treasures of the maritime silk road connecting regional cooperation platform."And Road" is the "Silk Road Economic Belt".Through reading the spreading history of pottery,the picture of political,economic and cultural exchanges opens one by one.President Xi Jinping reintroduced regional multilateral cooperation in September 2013 and October.It will be another spring of political mutual trust,economic integration and cultural inclusion.The role of ceramic publishing can not be underestimated.Ceramic is a bright card of Chinese culture.This is an important opportunity to promote regional and global ceramic science and technology innovation through consultation,co construction and sharing.While implementing the relevant development convergence of countries along the Silk Road Economic Belt,it is also conducive to the construction of mutual concept sharing and experience exchange platform for the development of ceramic publishing industry from production,publicity,sales to publishing enterprise management mode.This paper hopes to offer suggestions for the development of ceramic publishing from the perspectives of publishing,English and communication,hoping to promote the dissemination of Sinochem cultural wisdom through new innovative ceramic elements."China dream" is also a magic ceramic realm.Under the background of media,ceramic publishing individuals blend in with China dream,join in China sentiment,and promote Chinese power!...