Research On Risk Communication Of Hubei's County Level Financial Media In COVID-19

The arrival of risk society increasingly highlights the importance of media in risk communication in public emergencies.Meanwhile,the arrival of media-based society also makes media become an important channel for the public to understand risk information.The media plays a key role as a bridge of communication between the public,the government,experts and scholars.In recent years,major public emergencies occur frequently in China.In all kinds of public emergencies,the media are trying to use the concept of risk communication to guide their news reports,so as to achieve better communication effect.As the key to risk communication,media need not only appropriate communication strategies,but also practical risk communication mechanisms to guide risk communication.This paper,by using case analysis and text analysis study of Hubei province at the county level the risk of financial media communication,tries to summarize the county of Hubei province in the COVID-19 outbreak media risk communication mechanism into the outline of the to the county in Hubei province integrating media to better cope with emergent public events in the future to provide a solid exercise meaningful reference.This paper starts with the theoretical characteristics of risk communication,and summarizes the risk communication elements included in the risk communication mechanism:the comprehensive cognition of risk,the establishment of mutual trust and the maintenance of partnership,as well as the association rules of these three elements: "two-way symmetrical communication".Based on the above theoretical analysis,the effects of risk communication factors and factor association rules of county-level financial media in Hubei Province in the COVID-19 epidemic were presented by using the research samples,and the general outline of risk communication mechanism of county-level financial media in Hubei Province was finally outlined: After the occurrence of sudden public events,media use "two-way symmetry" in the form of risk communication,specifically to play media in risk communication,risk monitoring and early warning and risk information dissemination,guiding public opinion,harmonious society and the function of risk education,allow the public to realize the risk comprehensive cognition,at the same time set up between the government,the media and the public trust each other,In turn,the maintenance of partnership in risk communication can be sustained.In this mechanism,the comprehensive cognition of risks is the basis,the establishment of mutual trust is the core,the maintenance of partnership is the key,and the "two-way symmetrical" communication with the essence of "interaction" is the connection rule of the three,that is,the operation mode of the risk communication mechanism.In order to achieve better communication effect of risk communication under this mechanism,county-level financial media in Hubei Province need to further strengthen comprehensive reporting,confidence feedback,agenda setting and active communication.