| Accompanied by the rapid development of new media,the following phenomenon appears frequently during the news reporting: gradually as news events,the truth of the event is turned into a totally reversal result as the focus of attention growing up,this is called as “ reversibility news”.The emergence of the reversibility news greatly endanger the construction of social credit system,causing a serious blow to the credibility of the media,and arouse a very bad influence in society.Reversibility news is not fortuitous event,the contents of its own narrative,communication factors,propagation model and other news features,all burying a hint to the reversing of the news.In the case of reversibility news continued to increase,and finds its complete propagation modes in a timely manner,according to the characteristic patterns to identify frequent reasons and put forward containment is essential.The paper implements the principle of "theory guide practice",through teasing out 2013-2016 years of 39 pieces big news reverse event,using the related communication theories knowledge such as "agenda set",and "views leader",and "stereotype impression",and combined predecessors of classic communication mode model,then groping out reversibility news ' universal communication mode--nonlinear multicycle micro-communication mode.According to communication five key factors,the author has found the appearance reason of reversibility news.Finally based such theory research proceeds,proposed corresponding of governance measures,in the hope of to correct this abnormal phenomenon during its information dissemination. |
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