Font Size: a A A

Research On The Development Strategy Of LN Communication Software Company

Posted on:2022-09-08Degree:MasterType:Thesis
Country:ChinaCandidate:Y H PanFull Text:PDF
GTID:2518306536450244Subject:Master of business administration
Abstract/Summary:PDF Full Text Request
In recent years,with the rapid development of new IT technologies such as open source software,cloud computing,5G and artificial intelligence,China's information technology industry has entered the high-quality development track,which has given great opportunities to the external environment of communication software enterprises.However,LN communication software company's core competitiveness is gradually weakening due to its stable early development and limited investment in new IT technology research and development.In order to ensure its healthy and sustainable development,it is particularly important to reformulate the development strategic plan.This paper takes LN communication software company as the research object.Firstly,it adopts the methods of literature research,investigation research,expert interview,and uses the analysis tools such as IFE,PEST,Porter five force model,EFE,SWOT,QSPM and so on.Secondly,the paper studies the domestic and foreign literature,analyzes the development status,main problems,external macro environment,industry competition environment and other internal and external environment of LN communication software company,and concludes that the internal conditions have advantages and the external environment is better.Thirdly,according to the mission,vision and strategic objectives of LN communication software company,this paper suggests to select the overal l strategy of professional development,strengthen scientific and technological innovation,make the long board longer,and determine the competitive strategy as a comprehensive advantage strategy of "differentiation + cost leading".Finally,in order to achieve the strategic goal of development: to become a domestic first-class communication software company providing cloud communication platform services and software development integrating open source software and artificial intelligence,this paper suggests that LN communication software company choose innovative and open integration development strategy,and to organize the organization structure,talent introduction and training,open source technology research and development,financing and finance,and enterprises The paper proposes the adaptive strategic planning for the strategic implementation of the strategy such as the construction of industry culture and risk control,hoping to provide valuable theoretical basis or practical reference for the in tegrated development of similar traditional communication software companies.
Keywords/Search Tags:Communication Software Enterprise, Development Strategy, SWOT, Porter's Five Forces Model, Comprehensive advantage strategy
PDF Full Text Request
Related items