| Today,the development of TV series is still showing a more active trend.Although the number of TV series has declined,the overall number is still relatively large.The TV viewers' share of all kinds of programs in the national market still reached more than 30%.At present,there are some problems in China's TV dramas.The TV content has a serious follow-up.The production mode with the big IP plus traffic star as the core has produced high TV ratings and high click-through rate but low quality.In response to the challenges of new media,in the context of the transformation of domestic TV dramas and American production modes after 2010,a comparative analysis of the changes in the production mode of Chinese and American TV dramas,to find out the shortcomings of China's TV dramas,and to improve China's cultural soft power,It has practical value for the creation of TV dramas in China.This paper is divided into five parts.The first part is the introduction,including research background,research content,research significance,research methods and literature review at home and abroad.It is mainly analyzed from three perspectives: TV drama industry,culture and new media.The second part is the core of this paper,expounding the challenges of dealing with new media.The transformation of Chinese and American TV production models mainly includes the transformation of domestic TV drama network and TV station to the network broadcast.The US drama is to the streaming media to make changes.And the unique production model in the United States is the main reason why American TV series sells well all over the world.The third chapter analyzes the positioning of TV drama production content,compares the TV type of specific scenes of Chinese and American TV dramas,the type of program drama creation and the artistic characteristics of production content,and discusses the differences between TV dramas of the two countries and the lessons of American TV dramas.Where.The fourth part is the analysis of the external environment of the production mode.The reasons for the changes in the production mode of the Chinese and American TV dramas and the differences are the changes in the behavior of the audience,the differences in the external system,and the cultural differences between China and the United States.As a core creative industry,the TV drama industry can cause a wide range of cultural consumption waves and provide value drivers for many related industries.In the production and production of domestic TV dramas,it is necessary to highlight the development of national culture to create their own national cultural brand and create excellent TV works. |
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