China And The United States Newsweek Study

Newsweek has exuberant vitality is a form of the media. In the United States, "Time" and "Newsweek", "US News And World Report," "Three Newsweek" With more than 50 years of history, recognized by the readers, far more than 1 million circulation, have already entered the mature stage of development. After nearly 80 years of painstaking efforts and the accumulation of the United States in the modern Newsweek content and distribution operations have formed a mature model. In China, modern Newsweek has just started, and press molding capability is still in its infancy, its space for the development of very large.In this paper, using historical data analysis and case studies of ways to domestic "China Newsweek," and "triple life Weekly" and the United States "Time" and "Newsweek" to study the model from China and the United States history of the development of Newsweek , operation, planning, advertising and distribution, and other aspects of the comparative study of the media market in the development and the development of countermeasures.This paper is divided into four sections: the first chapter of the China Newsweek, and the course of development of the problems described. Chapter II from the main players in the market, the survival and development of regional and mode of operation of the three Sino-US Newsweek of the operation were compared. Chapter III from the topic of planning and choice of two aspects of the selling points of the United States of Newsweek plotted and carried out a comparative study. Chapter IV from the advertising and content coordination and profitability way in the two aspects of Sino-US Newsweek magazine advertising and distribution models are compared. The conclusion through comparative studies, the China News Weekly, the future development of strategies and coping strategies are given four aspects of the proposal.