A Rhetoric Study Of CCTV's "International Commentary" In The Public Opinion Game Between China And The United States On COVID-19

In 2020,a new crown epidemic will put the world's people in a public health crisis.For our country,not only is the new crown virus threatening the lives of our people in this crisis,there is also a game of public opinion between China and the United States triggered by the new crown epidemic.As the "earliest reporting country",my country has bought precious time for the global response to the epidemic and accumulated experience in fighting the epidemic.However,some American media and American politicians,out of political self-interest,smeared and blamed China's anti-epidemic actions,fabricated rumors such as "Wuhan virus" and "China's concealment theory",which set off a climax of international anti-China public opinion in an attempt to "isolate" China.In this "information epidemic",represented by the CCTV international comment column "International Sharp Review",a game of public opinion was conducted with the United States on the topic of the new crown epidemic.The "fighting" between China and the United States is essentially a contest of rhetoric.Both China and the United States use rhetoric as a "weapon" to fight for their own discourse power.In the western new rhetoric theory,the rhetoric practice activities of the rhetorician are restricted by the rhetoric situation.For the rhetoricians of "International Sharp Review",the development of the Sino-US COVID-19 epidemic and the "information epidemic" in the US China-related public opinion is an emergency situation in the context.The rhetorician clarifies his rhetorical goal based on the development of the emergency situation.The emergency situation and the rhetoric goal together constitute the basis and direction of the rhetorician when formulating the discourse strategy.This article borrows Beecher's "Rhetorical Situation Theory" and Kenneth Burke's "Great Situational View",which are the new rhetorical theories in the West,and integrates these two theories to provide a theoretical basis for the research of this article's rhetorical situation.In the research of rhetorical strategies,this article uses the theory of "controversy acknowledgment" as an analysis tool to discuss the different acknowledgment strategies adopted by "International Sharp Review" in response to different topics in rhetorical contexts.The US media and politicians questioned China's anti-epidemic measures.Discrimination of China's system was an issue at the early stage of the outbreak in China.It can also be called a "controversial point".The International Review mainly adopted a fact-recognition strategy for this "controversy".,The rhetorical method is to present facts and reason.The global epidemic broke out,the epidemic in the United States was getting worse,and the domestic epidemic ushered in an inflection point.The United States pointed the focus of the dispute to the "source of the virus" and declared it as a "Chinese virus".In response to this situation,the "International Sharp Review" commented on this controversy.The definition and acknowledgment were carried out,and the main methods were metaphorical rhetoric and emotional acknowledgment.During the period when the world is committed to the development of the "New Crown Vaccine",China actively joined the "Global Vaccine Implementation Plan" to contribute China's power to the global fight against the epidemic.At the same time,the United States vigorously exaggerated the Cold War sentiment and advocated the China threat theory,and the "International Sharp Review" took the initiative to construct A discourse system in line with mainstream values,this section mainly uses the same strategy of Kenneth Burke as an analysis path to explore how our country finally realizes the rhetorical situation in a "cohesive" state.In short,this article attempts to conduct a comprehensive analysis of the rhetoric practice of the The Game of Public Opinion between China and the United States during the COVID-19 pandemic,and build a bridge between the macro context and the micro methods of the rhetoric of external dissemination,in order to deal with more complex and severe challenges in the future.Pave the way for the international public opinion situation.