Zhihu Q&A Community Health Information Dissemination Research

In recent years,with the rise of various social platforms,a social Q&A community has also emerged,which has both social attributes and network Q&A website attributes.It is an online community based on the interactive form of "question" and "answer" among internal users.The Q&A community originated from abroad and was introduced into China as an imported product.Zhihu is a representative of the domestic Q&A community.It was officially opened in December 2010.It is intended to form an open and comprehensive information Q&A system and a high-quality information system through the establishment of an internal invitation mechanism within the community..With the launch and growth of domestic Q&A communities,people's awareness of life and health continues to increase,and the discipline of communication is also becoming more mature.People are paying more and more attention to health information,and health communication has gradually become a research hotspot.The rapid development of a certain type of information in the Internet environment will bring about a double-edged sword,and health information is no exception.The user interaction formed on health topics in the Q&A community is worthy of my investigation.Based on the introduction of Zhihu community and the research background of health communication,this article detailed research on thecontent production mechanism,health information characteristics,health information discourse analysis,and health information dissemination methods of Zhihu community health information.The current status of the dissemination of health information in the Zhihu community raises existing problems and optimization measures.Finally,the author draws the following conclusions regarding Zhihu's health information dissemination methods and current problems: First,it is necessary to build an in-depth health information system on the Zhihu platform;secondly,to prevent the entertainment of health information on the Zhihu platform;again,To promote the interaction frequency of health information users of Zhihu platform;finally,it is necessary to reduce the strangeness of Zhihu Q&A community in social groups.