Research On Health Information Communication Of Zhihu

With the development and progress of society and the enhancement of public health awareness,the public's demand for health information becomes more and more urgent.Health communication in the new media environment has always been a hot topic among the public.The new media of information dissemination based on users' questions and answers--online q&a community has become an important platform for health information dissemination.Its high quality content production and rational atmosphere have a positive impact on public health education and health behavior in Zhihu.In zhihu community,the communication of health information is different from other platforms in terms of content,users and mode of communication.From the content point of view,zhihu production mechanism of the content of the community promote the emergence and spread of health information,the community rules fit the characteristics of Internet content production,static content covers all kinds of common health information,dynamic content following the social hot spot health events,form the discussion area,meet the demand of audience's health information,has the experience,professionalism,diversity,timeliness,etc.From the perspective of users,zhihu connects users through the sociality of the Internet.By using the social network analysis method,through the analysis of the whole network and individual network,it is concluded that the health information users on zhihu have the characteristics of core-edge structure,“small world“ phenomenon and concentration of health information resources.From the mode of transmission,in-depth explore zhihu health topic discussion mode Settings,health,knowledge of health communication and sort algorithm and zhihu health communication channels for these zhihu community special mode of transmission,draw on zhihu health communication dialogue mode,rational atmosphere build,forming health communication networks,etc.According to zhihu health information dissemination,customer relations,the content of the transmission way of analysis,summed up a stage on zhihu there exist such as health information “ qualitative “ contradiction “ quantity “,“ health“ information overload,informative and entertaining game,inconsistent application of population and health information needs,the user interaction between weak and soon.In order to solve the problems existing in the health information dissemination on zhihu and improve the effect of the health information dissemination on zhihu,we can start from the following aspects: strengthen the brand construction on zhihu and optimize the community algorithm mechanism;Strengthen the supervision and leadership of zhihu health communication;Improve citizens' media literacy and health literacy;Encourage users to actively participate in health information discussion and pay attention to marginal users;Focus on developing new online health questions and answers.