Research On Media Image Of Shandong People In Sina Weibo

With the rapid development of the Internet and information technology,the scale of Internet users continues to expand,the network has become the main way for the public to obtain information.However,in recent years,there have been an endless stream of negative news about Shandong on the Internet,and the negative evaluation of Shandong people on social media represented by Sina Weibo is also increasing,which has deepened the social public's regional discrimination and stereotype of Shandong people.At the same time,Shandong Province is currently in a critical period of comprehensive development and transformation,and the quality of Shandong people's media image plays a vital role in the local economic and social development.Therefore,in this context,it is of dual practical significance to discuss the media images of Shandong people in social media.This paper aims to study the media images of Shandong people in Sina Weibo.Based on the framework theory,two-level communication and stereotype theory,this paper uses Python programming language environment as the basis to set up a data capture model and combines three different perspectives of media organizations,opinion leaders and ordinary users.All the microblog data related to “Shandong People”during the period from 2018 to 2020 were obtained,and a total of 1,532 valid samples were obtained.This paper uses the method of content research to construct categories and analyze data from two aspects of content theme and affective tendency.It is found that negative reports of Shandong people are more than positive ones from the perspective of media.Opinion leaders tend to have neutral and positive feelings towards Shandong people,while ordinary users have neutral impressions towards Shandong people,but there is also no lack of negative impressions.This paper summarizes the media images of Shandong people in Sina Weibo,and analysis the cause of it from the aspect of the media,key opinion leaders,ordinary users,social and history.At present,there are problems such as unbalanced topics of media reports,lack of guidance from opinion leaders and lack of discourse power of local media.Finally,this paper gives some suggestions on the construction of the media image of Shandong people in the future.