The EU Image In Sina Weibo

On June 24,2016,Britain decided to leave the EU.Chinese people's enthusiastic response to the historic event of Brexit has also aroused heated discussion on Sina weibo,in which the EU has been frequently mentioned and discussed.This is a good opportunity to study the topic of the image of the EU in China's Sina weibo.After clarify and summarize the theory of the EU's image,and on the basis of the review and analysis of the "Brexit" topic in Sina weibo communication process,I using the python technology to extract the needed micro blog,thus to explore the Sina weibo users' perception to EU's political,economic,and social and cultural image.The research significance of this paper is as follows: the external image of the EU is an important part of the European identity,and the sound development of China-EU relations requires both sides to have a deeper understanding and trust in each other.Therefore,it is very important for the EU to make its China policy by perceiving the image of the EU among the Chinese public.Therefore,the image cognition of the EU in Chinese social media is also a subject worth studying.The innovation of this paper lies in: 1.Innovation of research platform selection;2.Innovation of sampling method.The political image of the EU in Sina weibo was: the UK's leaving the EU is a double blow to the EU and the UK;European integration process setbacks,the EU is on the brink of disintegration.Eurosceptic forces and extreme right-wing forces within the EU are extremely strong;There is a disparity between the size of the EU and the size of the EU.The description of the economic image of the EU in Sina weibo focuses on two points: Brexit has a negative impact on the economic development of the UK and the EU at the same time.The British financial industry is the first to suffer,the economic strength of the EU is bound to weaken,economic deterioration in all areas is inevitable.On the other hand,Sina weibo users also believe that there are opportunities for the development of EU banking industry hidden in this crisis.At the same time,the social and cultural image of the EU,especially the democratic values,was widely questioned by Sina users.But the EU still remains attractive.The limitation of this study were that the research results cannot be directly transferred to the user groups of other new media platforms.The image of the EUpresented in the study can only reflect a general overall impression,rather than an accurate and comprehensive research result in various fields.At the same time,due to the current technical limitations,the quantitative analysis of word frequency and text polarity is not completely accurate.The objective and accuracy of the research results are also affected by the subjective views and tendencies of the author in the qualitative analysis.