Research On High Context Communication Of "Network Circle Group"

With the development of Internet and society,the trend of network user interaction is becoming more and more obvious.Users with common interests form a network circle group with obvious boundary with the outside.This circle group mode meets the needs of network users.In the circle group mode,both geographical circle group and common interest circle group have become an indispensable part of the network world.However,due to the expansion of the circle group,the boundary between some circle groups and the external environment has been blurred,and even has had an impact on the Internet environment.The causes,characteristics and influence of network circle group have also attracted extensive attention of scholars.Among them,the network fan circle group has become a more influential group in the network environment.Most of the fan groups are large in number,and most of the young users are active in the network environment.Within the fan circle,users have close communication,frequent interaction,and common interests and group norms,so it is easy to form close relationship and high context within the circle.The concept of "high context" was put forward by hall.In his book beyond culture,he clearly put forward "high context" and "low context".High context refers to that most of the information exists in the material context or internalized in the communicators.It rarely appears in the coded information.Low context refers to that a large amount of information should be encoded and transmitted with clear information.And hall thinks that China is a high context country and the United States is a low context country,which opens up the scholars' exploration of cross-cultural communication and high and low context.After that,scholars found that there are high and low contexts not only at the national level,but also between regions,with high context in rural areas and low context in cities.With the refinement of the circle group,the exploration level of high and low context also turns to small circle group,such as the high context in class and family.As a large-scale circle group,fan circle group also has obvious high context environment inside,and "fan circle language" is a typical representative.Besides fans,ordinary Internet users outside the circle group are more difficult to understand the specific meaning of fan circle language.Therefore,to explore the high context communication of the network fan circle can better find the internal communication characteristics of fans and its impact on the network environment.In this paper,TFboys fans circle group as the research object,the micro blog Chaohua,Baidu Post Bar,QQ fan groups are studied to explore the high context communication.TFboys has been on the market since 2013.By 2021,TFboys has 21.26 million Weibo fans,including 79.33 million Wang Junkai fans,81.53 million Wang Yuan fans and 86.75 million Yiyang Qianxi fans.TFboys has been growing up with the attention of many fans since its debut.This mode is called "companion cultivation" mode,which will make fans have a pseudo interpersonal relationship with TFboys,thinking that tfboys are their brother,son and other identities,so as to enhance their stickiness with fans.It can be seen that TFboys has a large number of fans,high stickiness and long existence.It has become a more mature group norm.This kind of circle group has gradually formed its own high context environment and carried out high context communication.Therefore,this paper will carry out a follow-up survey of TFboys fans,and find out the characteristics and influence of high context communication.This paper is divided into the following parts: the first chapter,introduction.This part will sort out the background,significance and research status at home and abroad,which is the beginning of the paper;the second chapter is the overview of network circle group and high context.This chapter will sort out the connotation,classification and characteristics of the two important concepts of "network circle group" and "high context",and find the relationship between the two concepts;the third chapter,the reasons for the formation of high context communication of network circle group.This chapter will specifically analyze how the high context communication within the network circle group is generated,and reveal the reasons for the generation of the high context communication within the network circle group through the national level,the circle group level and the fans' personal level;the fourth chapter,the elements and characteristics of the high context communication within the network circle group.Starting from the five elements of communication,this chapter explores the high context communication of the network circle group,and finds its unique characteristics which are different from the high context communication;chapter five,the symbols and environment in the high context communication of the network circle group.From the perspective of symbols and environment,this chapter explores the influence of linguistic symbols and non-verbal symbols,real environment and network environment on high context communication on the network,as well as the high context communication phenomenon in itself;chapter six,the influence of high context communication on network ecological environment.This chapter summarizes the specific impact of high context communication on the network ecological environment,which is divided into two parts:positive impact and negative impact.This paper takes TFboys fans circle group as the research object,and summarizes the corresponding cases through follow-up investigation.