Research On The Phenomena Of Circles Spreading In App Media

"Circles" is a unique phenomenon in Chinese society, but also a unique cultural phenomenon. "Circles" in the traditional sense, is an entity organization, the internal organization of a complete code of conduct. In a blood-based clan circles, there are specific genetic relationship between individuals, affinities and inner circle, directly affect its position in the "circle" of. Circle experience for so long is still difficult to become a universal way of life of the most important reason is that its members are often limited by geography, time, identity, class, among other factors, and can not be equal, wider participation in the circle of life and into the circle.But with innovative Internet media technology, especially the emergence and development of micro App letters and other instant messaging tools, the emergence of mobile Internet and the popularity of smart phones to the development of social networks has injected new vitality. In App application, people in the form of circles to communicate and interact with the equally anonymous, free to express their opinions and ideas spread. Here the "circle" and society "circle", characterized circle Web2.0 era and micro-channel circle of friends are not the same. In the new era background, which is a new social circle propagation mode.From the previous literature review found that Chinese cultural circles, virtual ring network and micro-channel circle of friends are some scholars, but now App client Circles social phenomenon, but research is still vacant. In this paper, the background of the mobile era, App development frenzy as the premise, by contrast to the longitudinal case study and previous App features various circles, research under the next era of mobile media platform network "circle" phenomenon, analyze the network media platforms App "circle" shape, causes and effects. Proposed new "circle" pattern,that "candied fruit" model.