From The “letv Model” Look The Development Of Our New Audiovisual Media In The Era Of Internet Plus

The development of information technology will change the way of human’s learning, working and entertainment, which in a word is people’s way of life." Negroponte in his book "being digital" sums up the essential feature of the information age in one sentence. As the media of leading the audio-visual time,audio-visual new media not only play an important role in this time, but also develop follow “the trend of human ”and “compensatory trend ”,which are put forward by Paul Levin. In the time of audio-visual,audio- visual new media make a deep influence on the whole environment of media and society culture.Audio-visual information gradually becomes the content which is most needed by human of this time, and the way of reading information and the custom of information consumption change fundamentally, which translate accepting the transfer of audio-visual information passively into searching reading and socialize sharing reading actively. From the level of marketization development,the market structure of audio-visual media industry is still in the process of changing, and there is struggling pattern between audio-visual new media and traditional radio, which is deeply influenced by the industry policy of our country.Audio-visual media ecology focuses on the technology, environment, media, knowledge, transmission and the evolution of civilization, and shifts the emphasis away from one of the specific media and it’s content to media themselves. This can help us much better understand the internal logic of the audio-visual new media’s development, and know how the development of new media technology will make a decisive impact on social ecology and culture. Technological progress promotes the demand of the market, and the market allocation of resources requires the innovation of technology. However, the logic between technology and market is not a linear operation, but also influenced by cultural environment and the policy. In fact, there is a dynamic game among three aspects. But no matter how our country’s policy of audio-visual new media change, the development of the technology is irreversible.This article makes the theoretical framework of the media ecology clear mainly through summarizing the theoretical origin of the media ecology. By deeply analyzing the current situation and problem of the audio-visual new media in China, we explore the development law of audio-visual new media development and the relationship between audio-visual new media and our country’s society culture.According to the statistics of people’s habits and consumption concept to audio-visual new media,from the view of cultural consumption, we summarize the influence on society. We need to have an objective understanding of it, a fair use of it,and know the development of our country’s audio-visual new media industry much more better.