Research On The Constructive Journalism Practice In Anti-epidemic Short Video In The Douyin Account Of People’s Daily

Currently,short video news has gained a foothold on short video platforms where entertainment content is the mainstream,and has gained a large and stable audience.With the increase in the number of audiences and the greater the volume of communication,the greater the responsibility of the media.This requires reviewing the current short video news situation and optimizing reporting strategies on the original basis.Using constructive news concepts to report negative events such as crisis events and emergencies can play a direct and effective social role in solving problems and alleviating social tensions;and the introduction of constructive news concepts can provide ideas for improving short video news.At the beginning of the outbreak,there was a strong panic on We Chat and Weibo.The users of the Douyin short video platform are more positive and optimistic in their response to the epidemic,which is inseparable from the constructive concept of the news media’s adherence to positive.This article comprehensively explains the concept of constructive news,and comprehensively analyzes the idea of news reporting,the attributes of short video platforms,and more specifically the direction of news content optimization,and concludes that the concept of constructive news can be used for short video news reports in my country’s news environment.In the specific analysis of the People’s Daily anti-epidemic short video news practice,the Xin Dou was used to crawl the anti-epidemic short video news from January 20 to April 8,2020 from the People’s Daily Douyin account.And through content analysis from multiple aspects,and combine the characteristics of constructive news,analyze the constructive news practice performance of People’s Daily Douyin anti-epidemic reports.it can be found that the People’s Daily short video news insists on solving the problem to unify the theme,organizing the news people with multiple concepts,setting the emotional tone with positive psychology,and reporting news from a future perspective..However,there are still problems such as inadequate interpretation of professional information causing audience misunderstandings,fragmented narratives resulting in incomplete news elements,and lack of empathy that harass news parties.In view of the above,the thesis puts forward five suggestions for optimizing short video news reports based on the concept of constructive news and the characteristics of the short video platform.1.The public welfare of the theme selection,to avoid falling into private issues.2.To solve the problem as a standpoint,avoid media trials.3.The news figures are diversified,providing a place for joint consultation and construction.4.Discourse narration is popular and concise,and should not be taken out of context.5.The picture cooperates with the service news,and the news is not entertained.