| In a complete program communication system,the host is usually the main body of communication activities and the main constituent element.As a product of a specific language environment,host discourse will constantly transform with the development of social practice and adapt to the new communication context in order to achieve good communication effects.Therefore,it is worth pondering and discussing how to transform the hosting discourse and the relationship between the transformation and social change.The Spring Festival Gala of the China Media Group(hereinafter referred to as "CCTV Spring Festival Gala")has been officially opened for 38 years since 1983.With the help of national-level platform,the variety show continues to this day through the changes of The Times,bearing the heavy political,historical and cultural background,imprinting the brand of The Times,and witnessing the development and change of Chinese society.The characteristics of strong diachronic nature,obvious development evolution and extensive and far-reaching influence make the research on the discourse transformation presided over by him more typical.As a result,this article will be from 1983 to 2020,a total of 38 years of the CCTV Spring Festival gala host discourse as the research object,and based on the host team lineup,content selection,host process through text analysis,to the three variables divided into certain the exploration of the stability of the quadrature in the compasses in mature period(1983-1990),period(1991-1999),the innovation of the new change period(2000-2010),multivariate easily break through the bottleneck period(2011-2020),four stages of development.Then,with the help of the discourse analysis method to compare each stage,to explore its transformation process.From the perspective of text,the research is carried out from two aspects: macro structure and micro structure.At the macro level,the theme of the host discourse in different periods is closely related to the historical background,from the grand structure of "great power" to the parallel structure of "home country".The overall structure of the host discourse is becoming more and more perfect,showing the characteristics of smooth transition and closed loop integrity.Both the opening words and the closing words show the changes of detail and meaning extension,and pay attention to the use of details and scenes throughout the narrative content.In addition,at the micro level,it is concluded that high-frequency words gradually tend to be popular words on the Internet,and the interactivity of turning-turn continues to strengthen and the theme expands.At the level of style analysis,it focuses on the analysis of verbal signs and non-verbal signs.The emotional rendering strength of verbal symbols is prominent,and the characteristics of flexible style are clear.The non-verbal signs start from facial expression,body language,dress and speed,and intuitively perceive the natural fit of the host speech.At the same time,based on the preliminary analysis of the situation,summed up the CCTV Spring Festival gala hosted the discourse by the time the political and economic policies as well as the culture medium of aesthetic content,living environment and the spread of the subject itself inherent demand factors,and summarizes the CCTV Spring Festival gala presided over the transformation trend of dynamic interaction,tend to focus on the livelihood of the people,tend to tend to be emotional,tend to "young" expression,rich discourse system continues to improve,to deep the discourse reveals host is closely combined with complex social changes between the relationship. |
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