On The Host Image Dissemination Of CCTV Spring Festival Gala

The Chinese nation is a nation with a variety of traditional festivals," Spring Festival " as one of themost important festival is highly received．Since the first CCTV Spring Festival Evening Show broadcastedin1983, it has experienced30years. In this thirty years, spring from the early bud to the brilliant, TheSpring Festival Evening Show is a witness of the great Chinese traditional culture.The Spring Festival Evening Show is a large-scale entertainment evening party, the host’s role shouldnot be overlooked．Since The Spring Festival Evening Show is broadcasted, shaping the role positioningand image show host accurate can make the host specific performance and The Spring Festival EveningShow in the program of the large-scale variety show programs do a coordination, the most consistent,contribute to improve the effect of Spring Festival Gala communication, realize the host and the SpringFestival evening show perfect match. Some people have studied its presiding language forms and TheSpring Festival Gala host discourse art, this paper will study The Spring Festival Evening Show host image.The author compares the Spring Festival Evening Show host with News or talk show host．With the theoryof mass communication interpersonal communication, this paper analyzes the specific performance of hostin Spring Festival evening show, the interpretation of verbal communication Gala host image process andnon-language symbols. Spring Festival evening show host process some shape on the image of blindly willimage and shape hook, ignored the most important factors for the media, the audience--acceptance of theSpring Festival evening show host image and acceptance psychology. In this paper, from the angle ofpsychology of audience on The Spring Festival Evening Show host image communication psychologicalexpectations. Because the show processes more and more problems such as ads, to a certain extent, affectedthe f The Spring Festival Evening Show host image.The Spring Festival Evening Show image-building is suffering from a variety of adverse factors,analysis of The Spring Festival Evening Show host in image process, resist the Spring Festival eveningshow host in the entertainment, the commercialization of the show of negative impact to the host imagetransmission; the spring late director should shape the populist image, image transmission Spring FestivalGala host a modest contribution.