Chinese National Geography Classic Attribute Research

Chinese National Geography is a classic periodical with profound influence,embracing a wide range of readers.From the perspective of communication,it is a banner of domestic scientific media periodicals,and from the perspective of culture,it is an important channel to spread the five thousand years' outstanding Chinese culture to the world.From the perspective of management level,its successful experience in running periodicals points out the direction for the development of the media industry in the future.It is known to all that Chinese National Geography is not the achievement it has made in a short time,but the result of its persistent efforts.At present,the academic research on Chinese National Geography is still in the stage of unidirectional dimension,such as content,business and experience.This paper will be associated with the classical interpretation theory in the book On Classics by contemporary scholar Zhan Furui to analyze the process of Chinese National Geography becoming a classic periodical from the perspective of external factors and internal attributes.The main contents are as follows:In the part of external influencing factors,this paper puts China National Geography under the social background and analyzes the influence of rich national resources,economy,readers and media on it.China's national ideology needs such media as Chinese National Geography to seeking truth,spread positive energy and serve as the national image spokesperson.Therefore,its gaining popularity driven policies.Moreover,China's rich natural and cultural resources make China National Geography develop into a periodical with national characteristics.It is during the period of rapid economic development in China that Geographic Knowledge underwent a comprehensive redesign and changed its name to become Chinese National Geography.Such economic situation established a firm market foundation for Chinese National Geography.So compared with the difficult period,the periodical needed to bear less economic pressure for its development.Moreover,the successful advertising operation strategy of Chinese National Geography has gained significant benefits for it.The other result of China's rapid economic development is the emergence of the "middle class",which is characterized by high education and considerable income.The content of Chinese National Geography caters to mostly.Therefore,the comments of the readers have accelerated the development of Chinese National Geography into a classic.Chinese National Geography has from reference to transcendence and transformation,can not be without the help of the similar “National Geographic” periodical especially National Geographic of the United States.With the progress of science and technology and the continuous upgrading of media form,readers are no longer limited to reading Chinese National Geography through print periodical,which has become easier and more convenient.Therefore,it can be said that the progress of media technology has shortens the time needed for Chinese National Geography to become a classic.In its internal attribute parts,the article mainly analyzes the readability,authority,universality and accumulation of Chinese National Geography.This paper expounds its readability from the originality and differentiated topic selection principle,the three-dimensional information presentation,unique stylistic structure,plan and simple language.The authority of Chinese National Geography is mainly reflected in three aspects:the authority of the author,authority of the text and the authority of the narrative language.Then it analyzes the universality of Chinese National Geography from three aspects: the cultural concepts it followed by the periodical,the modernity and responsibility of Chinese National Geography,and the perspective of its cross-cultural communication.Finally,the accumulation of Chinese National Geography is elaborated from the following three dimensions: The changes in the number of pages and columns of Chinese National Geography and the development of the brand.The fifth chapter summarizes the revelations of China National Geography to China's periodical industry under the background of building classic periodicals from the cultural level.China proposes to let culture go abroad,build a strong cultural country,and achieve the development goal of national cultural confidence.Periodicals,as an important part of China's cultural undertakings,are duty-bound to achieve this goal.Through the classic attribute analysis of Chinese National Geography,it is found that China's periodical industry needs to make more efforts in the following aspects: First,insist on content innovation and increase Strong cultural connotation.Second,attach importance to the classic attributes of periodicals and cultivate the brand culture of periodicals.Third,strengthen the sense of responsibility of periodicals,play the leading role of culture.