Research On Operation Strategy Of Life Skills

The iterative upgrade of media technology has shaped new cultural forms and communication methods.Under the background that pan-knowledge,pan-life,and pan-entertainment content are still the mainstream,short videos of life skills are a vertical segmentation field.Top talents enjoy most of the traffic and resources,and waist and tail talents are exposed and monetized channels are obviously insufficient..Data from the "2020 Short Video User Value Research Report" shows that among the types of content that short video users like,the life skills/knowledge popular science category(48.1%)ranks first.Therefore,this article mainly selects the two head accounts of Douyin "Fang Qiong" and Kuaishou "Miao Zhaojie" as the research objects.Through literature research method,content analysis method and descriptive research method,it deeply analyzes its content positioning and content presentation.The advantages and disadvantages in terms of form,interaction and promotion,etc.,are expected to provide content operation strategies for other short video creators of life skills at the theoretical level.Through observation and research,it is found that short videos of life skills focus on user needs in topic selection,focus on cooking and food production,take into account the content of life records,are emotionally active,and have strong practicability.Although the PUGC model is generally inactive,relying on the platform’s support for knowledge content and a stable fan base,the creation types of short life skills videos have gradually become diversified and stylized.Secondly,in terms of presentation form,life skills short videos show the selection of the video shooting location and the presentation of the daily activities of the shooting subject,which restores the real life scenes to a great extent.The use of various forms of subtitle text,a large number of close-up and close-up shots,continuous editing techniques,simultaneous sound and music sound effects enrich the audience’s audiovisual experience.In terms of video production time and release time,it strives for short,flat,and fast transmission characteristics to fit the user’s usage habits.At the level of content interaction and promotion,the anchor has opened up online and offline platforms to interact with the audience in all aspects.Some accounts have attracted a large number of loyal fans by virtue of their brand and "personal design",which has effectively developed the fan economy.Through the analysis of various links in the operation of life skills short video content,several enlightenments that are beneficial to the future development of life skills short videos are summarized.Should take the initiative to train and absorb professional talents,set up anchor studios,improve business training,and strengthen scientific content.Broaden the scope of content selection,innovate the way of expression of works,and enhance attractiveness and interest.Improve the interaction mechanism,create a communication matrix to achieve differentiated content distribution,and use the fan economy to better serve social welfare and realize traffic monetization.