| TikTok short video social software,derived from the development of media technology,has attracted a huge user group because of its simple production,convenient operation and rich content,and the Miao people have also joined the ranks of short video creators,making themselves opinion leaders.In the past traditional media,the image of the Miao people was often shaped by others,the Miao people have long belonged to the "silent majority",the Miao people lack the opportunity to speak for themselves,and the image of the Miao people from the perspective of others is often a backward and dependent stereotype.With media empowerment,TikTok breaks the boundaries between communicators and recipients,and the Miao can speak for themselves and become spokespersons for ethnic culture.TikTok provides a display platform for the Miao to build their own ethnic image,and the Miao people show themselves in TikTok and build the image of the Miao people.This paper takes the Miao account in TikTok and the short video content published by the account as the research object,and uses the content analysis method to study the image construction of the Miao in TikTok.Firstly,the development of the Miao people in TikTok is analyzed;Secondly,the presentation characteristics and types of Miao images were analyzed.Thirdly,it analyzes why the image of the Miao people is so constructed,and explores the reasons and motives behind its construction.Finally,symmetry and suggestions are put forward to solve the problems of Miao image construction in TikTok.Empowering by the media,the Miao people present a diverse image,they are beautiful,confident,hardworking and optimistic,and actively serve as "ambassadors" of Miao culture.However,there are also certain problems in the presentation process,such as the difference between the media image and the real image in order to cater to the audience for performance,and the emergence of a large number of homogeneous content to create new stereotypes.Through the study of Miao image construction,we can understand the transformation of Miao discourse power in the new media era,enrich the content of short videos,and promote the practical significance of ethnic minority image construction to a certain extent. |
