The Masculinity Presentation Of Idol Programs In China

In recent years,with the advent of the consumer society and the rise of Women's consciousness,women have gradually occupied the dominant position in the consumer era.In Modern China,the improvement of women's social status has benefited from the Women's liberation brought about by the Liberation Movement,since the reform and opening up,a large number of white-collar women in coastal areas and domestic first-tier cities have entered the middle class,providing a model for the self-realization of women's value and the stability of their economic status.Therefore,women in the consumer society can not be satisfied with the material level of consumption,"male sex" has gradually become the main object of female consumption.The media's expression of masculinity is guided by the female audience's aesthetic judgment,and at the same time,it affects the formation of the mainstream masculinity in the real society.Idolatry program is a kind of new variety show which records the whole process of training,competition and so on,and takes idolatry as the core goal.In recent years,the idol-forming programs aimed at creating male groups have become especially popular,and become an important front for female audience to consume.Through the research,it is found that the androgyny presented and admired in the program of raising idols is highly homogeneous,which is a kind of aesthetic expression of androgyny deviating from the mainstream Androgyny in the Patriarchal Society and containing Androgyny.These highly homogenized young men often through the transformation of the gender symbol,showing a "androgynous" Androgyny of the androgynous personality,and finally completed the evolution of gender temperament,in showing the feminine side of the process can be highly in line with the current trend of the rise of Socialist feminism,non-confrontational masculinity is more easily identified with the audience and the negative projection.At the same time showing the dominant male temperament can also complete the return of the mainstream male temperament,in this way to meet the female audience's consumption desire and self-power awakening.In addition,the concentration of capital helps to concentrate "male sex consumption" into androgyny-based aesthetic,creating a uniform aesthetic model.On the one hand,the pursuit of homogenized male sex consumption will lead to abnormal changes in the cultural market,showing the powerful consuming power of consumer culture.On the other hand,as the aborigines of the Internet world,young people are more susceptible to this aesthetic tendency,young viewers are more likely to show such a program of "Androgyny" temperament as an aesthetic standard,so there is a sense of gender inversion.making programmes more responsive to the demands of social responsibility and the promotion of mainstream values.