Research On The Communication Strategy Of Internetdrama On Tang History

With the development of the Internet,China's online drama has grown rapidly.Major video websites and film and television industry giants have begun to invest in the production of online self-made drama.The theme of online drama shows a diversified phenomenon.So far,only six years have passed,and the whole online drama industry has shown an upward trend.As a cultural product,network drama has cultural value and significance output.The network drama with the theme of Tang history as the background naturally links to the culture of Tang history.In 2019,"Chang'an twelve hour" as the representative of the Internet drama of the Tang Dynasty,the reputation of Internet drama exploded on the Internet.Throughout the academic research on Internet drama,there is little involved in the dissemination of Internet drama of the Tang Dynasty.The prosperous Tang Dynasty plays an important role in the spread of Chinese history and culture.As one of the prosperous times in Chinese history,the Tang Dynasty had a far-reaching reputation abroad at that time,and had a far-reaching impact on the Chinese history of nearly a thousand years.Based on this,this paper takes twelve hours of Chang'an as the research object,takes5 W mode as the research framework,and systematically studies its communication strategy from five dimensions of communicator,content,channel,audience and effect.It provides a new communication strategy for the creation of network drama,and tries to open up a new development way for the cross-border film and Television Cultural Communication in the new era.