Research On The Creation Of Entertainment Short Videos In The Era Of Self-media

The rapid development of short videos in the era of self-media has greatly enriched people's entertainment life,and fragmented light reading has gradually become one of the main ways for people to obtain daily entertainment information.The use of short videos has become an indispensable part of people's life and work in the self-media era,and short videos are loved by the public for their short and interesting expressions and efficient and exquisite contents.People can not only get the information they need by watching short entertainment videos,but also shoot and produce their own videos to show their personality and get others' approval.However,how to strengthen the use of entertainment short videos and improve the quality of content will become the key to the creation of entertainment short videos,to improve the efficiency of the dissemination of entertainment short videos,to get more audience,it is necessary to recognize the form and characteristics of entertainment short videos,and understand the current challenges of entertainment short video dissemination.In the era of self-media,the key point for the development of entertainment short videos is how to create excellent short videos and choose the right creative strategy.The research angle of this paper focuses on the media innovation in the era of self-media,and focuses on entertainment short videos as the research object,following the principle of combining theory and practice as well as the theory of media culture criticism,to make a social analysis of entertainment short videos.Through case study method and text analysis method,it focuses on explaining the design principles of entertainment short videos,conducting an in-depth examination of the social phenomenon of entertainment short videos,and summarizing the design methods of entertainment short videos,putting forward directional implementation strategies for the creative research of entertainment short videos in the era of self-media.This paper summarizes the forms and characteristics of self media short videos,aiming to reveal the entertainment,interactivity and originality of entertainment short videos,and to provide some creative design specifications for their content creation,hoping to contribute to the improvement of the design concept of entertainment short video creation.