Research On The Media Integration Reports Of The National "Two Sessions"(2016-2020)

The publication of Guiding Opinions on Promoting the Integration and Development of Traditional Media and Emerging Media in 2014 marks that the integration and development of traditional media and emerging media has risen to the national strategic level.this year is considered as the first year of media integration,thus traditional media have been transformed and innovated.Media integration is a process of continuous development and change.Media convergence is the product of long-term research and practice in the development process of media convergence,and it is a media concept of "resources integration,content integration,publicity integration and interests integration".Media integration reports is the reporting means used by the media in news reporting.How to integrate innovation and carry out media integration reports in traditional media has increasingly become a hot topic in the industry.The National "Two Sessions" held in March every year is the arena for major mainstream media and journalists to innovate current political reports and show integration results.Under the background of media integration,the mainstream media continues to deepen in the exploration of media convergence,which promotes the continuous innovation and transformation of news content production,thus emerging many remarkable media integration reports.Especially in recent years,People's Daily has given full play to the advantages of integration in the current political reports of the "two sessions" in China,and produced media products one after another.In the development process,it has reached the business level of "one-time planning,one-time collection,multiple generation,multiple dissemination,all-day rolling and global coverage",playing an exemplary role in the dissemination of new media and providing valuable experience for the integration and transformation of traditional media in China.Therefore,this paper takes People's Daily's media integration reports in the National "Two Sessions" as the research object,sorts out its reporting status from platform,technical means,narrative perspective and product form,and summarizes its advantages according to the performance of People's Daily in the media integration reports of the National "Two Sessions" in recent five years: Taking creativity as the driving force,creating media-integrated products;Promote intelligent media integration reports with new technologies;Establish product thinking and produce media products around users' needs.At the same time,however,it also found that the People's Daily has common problems in media integration reports in the past five Years: First,it simply pursued technical gimmicks and ignored the effectiveness of content and communication;Second,there are still simple handling behaviors in news reports;Third,the lack of unified brand awareness.In view of these development problems,the countermeasures are: First,stick to the content itself and realize the effective dissemination of information;Second,more from the content logic,clarify the logic of news product production and presentation;Three,multi-terminal integrated communication,strengthen brand building.To find a more suitable development path of media convergence for the development of traditional media,and to provide ideas and inspiration for the innovative development of media integration reports in the future National "Two Sessions".