Discourse System And Image Space Construction Of Knowledge Dissemination Short Video Products

With the continuous update and vertical development of short video,knowledge short video caters to the taste of the audience and is favored by the industry.Under this trend,this paper uses relevant theoretical knowledge to make a detailed discussion on the creation and dissemination process of current knowledge short videos.First of all,from the perspective of the development of knowledge short videos,they involve a wide range of knowledge content types.After combing and analyzing academic materials and relevant data,this paper classifies knowledge types into six categories.And the characteristics of the knowledge content are summarized.Second,the research on the basis of analysis on the theory of "empowerment" :the empowerment of the Internet technique makes the real social people of different classes are involved in the creation of knowledge,whether the authority of the official institutions,cultural celebrities,or ordinary teachers,they are to the identity of the discourse subject in the platform for the creation and dissemination of knowledge.Knowledge empowerment explains the anxiety generated by the audience in the face of "information overload" under big data,and the knowledge short video cleverly uses this anxiety to implement the methods of creating,selling and solving anxiety in the platform,so as to attract a larger audience.On this basis,the theory is extended to "enabling",and the communication value of knowledge short video is analyzed in depth from three aspects of technology enabling,content enabling and system enabling.Thirdly,from the perspective of "disenchantment" theory,this paper discusses the disenchantment of elite culture,recessive culture and abstract culture contained in the knowledge content transmitted by the platform.Based on this,the theory is extended to "enchantment",and the construction of knowledge short video image space is analyzed concretely from the two dimensions of reality space and imagination space.Finally,this paper puts forward the corresponding thinking and reflection on the deficiencies of the current creation and dissemination process of knowledge short video.And in view of its insufficiency,has made certain improvement and the innovation in the graduation design explanation.It is hoped that it can provide some reference for related research and the development of short video industry.