Research On The Marketing Strategy Of The Electronic Components Of Ha-tech Company

In recent years,the intelligence of electronic products and the rapid penetration of mobile network have driven the rapid development of China's electronic components industry.With the high integration of China's informatization and industrialization,Electronic components industry is becoming more and more important in the position in national economy.In the context of Sino-US trade and the changing international political situation,countries will develop the core technology of components as one of the symbols of national competitive strength.In China,the industrial chain of electronic components has a large scale and a lot of businesses,However,the problems of large scale and weak core technology are very obvious.From nearly 10 countries in integrated circuits and electronic components industries policy,you can see that the national support of the industry in the growing,vigorously promote the innovation of integrated circuits,electronic components talent cultivation system,support industrial upgrading,such will be for the electronic components industry as a whole and its positive role in the development of distribution.HA-TECH is a distributor of electronic components with 20 years of experience.This paper analyzes the development process and marketing status quo of HA-TECH,and points out that with the changes of electrical components market environment,HA-TECH has problems such as lack of long-term marketing strategies and marketing methods that do not conform to the current market development trend.Therefore,it is necessary to revise and re-formulate marketing strategies that are more in line with the current market situation and trend.In this paper,through in-depth analysis of China's electronic components marketing environment,combined with the marketing status of HA-Tech,the marketing strategy of HA-Tech is deeply discussed and analyzed,and the corresponding improvement strategy is proposed.? ?In this paper,through literature research,relevant theories of marketing and operating situation of HA-TECH existing thinking and discussion,according to the visit and questionnaire data statistics,analysis and study on the diagnosis of HA-TECH electronic marketing problems and reasons,using the PEST,Michael Porter's Five Forces model and SWOT model to analyze HA-TECH the market environment and competitive environment,based on the STP theory as the foundation,according to the 4P theory,to find more suitable for company's electronic components market marketing strategy,by adjusting the product,price,channel,promotion,Put forward specific marketing strategy suggestions in big data marketing,relationship marketing and other aspects.At the same time,the marketing strategy is proposed to provide safeguard measures,which is conducive to enhancing the core competitiveness of HA-TECH.and find a healthy and sustainable development path for HA-TECH.At the same time,it has a good guiding significance for the marketing strategy of the electronic components agent distribution enterprises in the same industry..