Research On Self-media Marketing Strategy Of Z Travel Agency Stores

With the development and popularization of wechat,micro-blogging,Zhihu,Tik Tok and others,since the we media age has come,are engaging in various sectors of society penetration,it makes the traditional media are gradually replaced.Based on looking up and analyzing a large number of related domestic and abroad literature,the study of the media,on the basis of theory,consumer behavior theory,analyze the we media marketing present situation of our country travel agency stores.The paper takes the we media marketing environment of Z Travel Agency Store as the research object,aims to analyzes the current we media marketing system of Z Travel Agency Store,finds out the problems encountered in the process of operation,and analyzes the causes of the problems.In addition,we respectively adopt the integrated marketing communication model of we media and AISAS model to give practical and feasible suggestions and improvement schemes,hoping to increase the revenue of Z Travel Agency Store by improving the marketing strategy of we media,and also bring some new ideas and inspirations to other tourism enterprises.