Auditory Medium,meaning Association And Self-presentation: A Study On The Generation Path Of The "Daka Destination" In The Urban Folk Song Community

In recent years,urban folk songs had been widely spread with the help of the mass media and the Internet.urban folk songs often describe the urban space in the text,it attracts many fans to get into the urban space for Daka,and one after another "Daka destination" in the folk song community has also appeared.Why has ordinary urban space become the "Daka destination" in the minds of the fans? This research attempts to investigate the Generation Path of the "Daka destination" in the folk song community.This article takes Rehe Road,Gulou District,Nanjing City as a case,uses in-depth interviews,grounded theory,and participatory observation research methods,and selects 21 urban folk songs fans as the research objects.By coding and analyzing the text data obtained from the interviews,this paper attempts to develop the path of "Daka destination" in the folk song community.The research found that the generation of the "Daka destination" in the urban folk song community is mainly affected by three factors: auditory media,meaning association,and self-presentation of fans.As an auditory media,urban folk songs gave birth to virtual visual spaces with meaning vacancies.The vacancies of meaning provided space for the meaning connection between fans and music.further more,It urged fans to fill the vacancies in meaning by Daka.at the same time,when the the individual cognitive schema of the fan connected with meaning of urban folk songs,the fan has an emotional dependence on the urban space in the music text,and the fan's willingness to check in is generated;after the fan completes the Daka behavior,the meaning connection formed in the media is obtained in the physical space.The original "information self" of the fan has been strengthened by the "physical self" in the Daka behavior.Therefore,fans update their Daka experience on the Internet platform to achieve a reverse self-recognition by the interactions with others.The updatings of Daka experience as "exhibits" enter the "exhibition" of the online interest community to enhance the appeal of the Daka,and further call other fans with strong group consciousness to participate in the new round of the Daka team.