Research On The Development Path Of My Country's Traditional Newspaper Industry Driven By Big Data

With the rapid development of the Internet,new media has exerted an impact on the development of the traditional newspaper industry.The single communication model and profit model are no longer suitable for the development needs of The Times.The economic profits of the traditional newspaper industry have been declining,and scholars have been buzzing about the imminent demise of newspapers.Under such pressure,the traditional newspaper industry ushered in deep innovation.With the advent of the era of big data,big data and related technologies have been favored by all walks of life,and the thinking of big data has profoundly changed people's lives.Big data has disrupted the productivity of traditional media and spurred an industry eager to innovate.It provides a new opportunity for the development of the traditional newspaper industry.As the vane of public opinion,the traditional newspaper industry should make good use of big data technology.With big data as the background,this paper sorts out the development history and development nodes of the traditional newspaper industry,and discusses the opportunities provided by big data technology for the development of the traditional newspaper industry.Taking Shanxi Daily as an example,combined with the author's internship experience in Shanxi Daily,this paper discusses the path of Shanxi Daily in the development process of integrating media.As a provincial mainstream newspaper in Shanxi Province,Shanxi Daily has embarked on the road of innovation by purchasing the data platform of Fan Wen Technology and relying on the trend of media convergence in China.It is hoped that Shanxi Daily can be taken as a case to explore the development path of the traditional newspaper industry and provide experience for the national newspapers and periodicals.According to the research purpose of this paper,the article is divided into four parts.The first chapter mainly sorts out the development situation and several practices of the traditional newspaper industry since the 1990 s,and summarizes the predicament of the development of the traditional newspaper industry.The second chapter describes the opportunities brought to the traditional newspaper industry by the arrival of the era of big data.From content production mode,business operation mode,reconstruction of user links and transformation of personnel roles are expounded.So we get the development path of the traditional newspaper integration in China.The third chapter is based on the case of Shanxi Daily,through the overall development situation of Shanxi Province and the development of Shanxi Daily,the paper discusses the integrated development path of Shanxi Daily with the use of common news data.Mainly from the content,business,users,personnel training several aspects are summarized.The fourth chapter is the reflection of the traditional newspaper industry in the face of intelligent development,which provides reference for further promoting the development of financial media.Based on the case study of Shanxi Daily,the author summarizes the opportunities and development paths provided by big data technology for the development of traditional newspaper industry.Big data makes the information of traditional newspaper industry increase exponentially.Through intelligent search to capture news and personalized algorithm recommendation according to the needs of users,the information can be improved.Big data enriches the content of traditional newspaper information.After big data technology obtains information,it carries out information keyword capture to mine clues.In order to ensure the quality of information,multi-channel verification should be carried out,so as to improve the content quality in terms of timeliness and authenticity of news.Big data has changed the content production process of the traditional newspaper industry.Technology is used to obtain information.Journalists shift their focus from obtaining information to digging into information,analyzing the stories behind the data,and changing the content production model.Big data changes the concept of content production in the traditional newspaper industry,changing the content as the center to the user as the center,so as to enhance user links.Big data has changed the traditional newspaper business operation model,not only accelerated the joint development of sub-newspapers,but also realized the paid reprinting of copyrighted content and the realization of historical resources,and promoted the marketing of newspaper data resources.Big data enables traditional newspapers to rebuild user links and provide better services for users.Shanxi daily and the third party platform,every smell of science and technology cooperation,by buying data services changed the content of production mode,use the user hot,hot media focus on user interest points,algorithm is applied to predict the content production,rebuild the user link,after purchase project number to smell,to their political resources for secondary processing,realize cash resources,change the profit model.After purchasing the Yiwen project,Shanxi Daily improved the copyright trading center and safeguarded the copyright and news principles of the traditional newspaper industry.However,while big data technology brings opportunities to the development of traditional newspaper industry,it also faces challenges.News produced by mechanization is likely to ignore humanism in the process of one-sided pursuit of transmission speed.Algorithmic recommendation of massive amounts of information may weaken the discourse power of news.The emergence of news aggregation software may reduce the credibility of traditional newspapers.There is still a long way to go for the development of the traditional newspaper industry driven by big data.It should not only be inclusive and open to continuously introduce new technologies,but also pay attention to the "cold thinking" brought by "technology fever".