| The cultural origin of traditional almanac can be traced back to ancient China.Year after year,calendar,as a tool to record time,runs through people's life.With the continuous progress and development of science and technology,electronic calendars occupy the market,and calendar apps on mobile phones emerge in endlessly.With its convenience and portability,traditional paper calendars are rapidly replaced.The fast-paced lifestyle marginalizes the slow-paced paper calendars step by step.In 2009,with the return of the calendar of the Forbidden City,the calendar book returned to the public as a publication.Until 2016,the development of calendar books reached a climax,and more and more people began to accept and love paper calendar books again.Calendar book is a kind of publication which is market-oriented,published for a specific year,with calendar function,as well as knowledge,culture and creative content.Its specific characteristics are book number and specific theme.With the innovation and application of the traditional form of almanac,and the integration of many elements of contemporary life,the calendar book adds a lot of interest to the ordinary life.From the perspective of function and aesthetics,this study discusses the contemporary value of calendar books by combing the development process of calendar books and combining with the changes of major social contradictions.According to the statistical analysis of the data,this paper selects four calendar books with different themes,namely "Tang poetry and Song Ci calendar","Chen Yunbin health calendar","folk anecdotes calendar" and "Palace Museum calendar" as samples,and analyzes the application of Chinese cultural elements from three levels of visual symbol communication text and spiritual meaning.Calendar book,as a product of the integration and development of traditional publishing full of Chinese cultural elements,the growth of its publishing development is conducive to the "going out" of China's excellent publications,which plays an important role in spreading China's excellent traditional culture,letting the world see Chinese culture and taste the beauty of Chinese culture.Through analyzing the application of Chinese cultural elements,it will help the calendar book to promote the development of cultural value in promoting the promotion of Chinese excellent traditional culture and cultural identity,and play an important role in promoting the soft power of national culture and promoting the excellent traditional culture of China.It is also in line with the development requirements of cultural confidence in the "four confidence" proposed by General Secretary Xi,and will spread Chinese culture To every corner of the world.Secondly,the increasingly diversified application of calendar books to Chinese cultural elements can also make audiences of different ages and needs feel the charm of traditional culture.In today's increasingly fierce cultural invasion,how to let our youth find the beauty of Chinese culture,inherit and carry forward Chinese excellent traditional culture,is the mission of the cultural industry.Through the analysis of the use of Chinese cultural elements in calendar books,this study can provide reference for the development of calendar books and other types of publications to improve the quality of content and innovative development.Calendar book,with its novel form and long-term cultural connotation,injects new vitality into publications and creates a cultural carrier that can be loved by more young groups.Calendar book really plays a role in spreading Chinese excellent traditional culture. |
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