Research On Local Communication Of Short Video On"Agriculture,Rural Areas And Farmers"

In recent years,with the continuous development of smart phones and mobile Internet applications,the door of the era of "We Media" has begun to open to the vast rural groups.Especially with the birth and popularization of short video applications,more and more rural users are able to use mobile phones to shoot videos instead of text production to carry out various expressions,showing a distinct short video phenomenon of "agriculture,rural areas and farmers".A large number of related works have presented a vivid picture of "agriculture,rural areas and farmers" for Chinese people,especially urban people.Therefore,in a sense,it has bridged the cover and lack of local culture formed under the narration of the other for a long time,and therefore deserves careful study.This research mainly takes "Rural Si Ge" as the research object,adopts methods such as literature research,content analysis,network field observation,etc.,to study the local culture reflected in the short video of "Rural Si Ge" and its transmission characteristics.The following conclusions are drawn: in terms of the main body of the exhibition: the account contains a rich character structure,mainly the "Rural Si Ge" and their family group portraits,mainly shaping the traditional image of industrious and honest farmers.In terms of content,it mainly presents local delicacies and handmade products,ordinary and rich rural life,original rural environment and "human touch" strong family and neighborhood culture.In terms of production and form,the main features are unscripted shooting,narrative combined with dialect and pure music,rough picture and collage type editing.In addition,starting from the practice of short videos on agriculture,rural areas and farmers represented by the " Rural Si Ge",this study elaborates the significance of the practice of short videos on agriculture,rural areas and farmers to the current rural communication from the spiritual and material aspects.Finally,this study proposes innovative paths to promote rural revitalization strategies from the social and individual levels in combination with the background of rural revitalization in China.It also discusses how to reflect on the existing difficulties or problems such as content homogenization and "fake agriculture,rural areas and farmers" from the current we-media craze,and puts forward suggestions that only by deeply cultivating local culture can we get rid of the dilemma of homogenization and improve media literacy can we curb the breeding of "fake agriculture,rural areas and farmers".