Research On The Construction Of Gender Media Image On Official Weibo Of "The Beijing News"

Nowadays,the three micro media products of the major traditional media are booming,and the research on the media image in the field of all media has become a hot topic.There have been researches on media image for a long time,but most of them are descriptive researches,and they always focus on the media image of some specific groups.From the perspective of media construction,this paper takes the reports about gender in microblog as the research object,borrows the theories of agenda setting and symbolic interaction,and explores the problems existing in the constructed image of gender media through content analysis,text analysis and other research methods,and makes a survey of the dynamic process of constructing the image of gender media,and analyzes the deep reasons for the deviation.In terms of the mainstream news reports of Beijing News in the two years of 2018,this paper takes the mainstream news reports of Beijing news as the research object.Combined with the content and text analysis of 1137 samples,this paper reveals the problems existing in the gender media image constructed by the official microblog.In this way,we can analyze the reasons behind the dynamic reconstruction of gender image.This paper mainly includes three parts: introduction,text and conclusion.The introduction combs the previous literature,and introduces the research origin,research problems and significance,research methods and sampling methods.In the first chapter,the author constructs the category of the report samples,makes data statistics and content analysis from the five dimensions of sample number,age distribution,report tone and image temperament,identity characteristics,and report theme,and summarizes the most representative types and characteristics of the gender media image.The second chapter abstracts the problems existing in the construction of gender images in the official microblog of Beijing news through text analysis.It includes the one-sided and solidified image of the media of both sexes,the exaggeration of the negative image in the reporting tendency,the labeling and stigmatization of some reports,and the inconsistency with the objective and actual image,etc.The third chapter,based on the problems found,reflects on the actual negative effects of various errors in the dynamic process of image construction on the constructed objects and images,and reveals the deep reasons why the images of both sexes deviate from the objective reality and are difficult to be corrected.In the fourth chapter,combined with the previous research,some targeted suggestions are given to gradually revise the media image of both sexes through digging depth,multi angle macro presentation of media image,exceeding the case to enrich the issues,presenting the overall reality,and timely collecting audience feedback.It is found that the gender media image constructed by the official microblog of Beijing News deviates from the objective reality.Based on this,this paper constructs the dynamic process of improper construction of the media image of both sexes,and intuitively discusses the media image problems caused by the omission of news gathering and editing procedures,the subjective agenda setting of content producers according to the flow logic,the lack of discourse power of the reported objects and the diffusion of image deviation,so as to break through and reconstruct the old media image of both sexes.