| Integration of microblog and newspaper is becoming the trend of newspapers andnetwork integration.This essay took sina microblog for example and took the traditionalJournalism Theories for reference,based on research of its development and influence tomeasure the influence power of newspaper’s official microblog.The standards to measure theinfluence are the capacity to built the content,sphere of influence，the scope of transmissionand its propelling force.By researching the success of The Southern MetropolisDaily,Southern Weekend and Morning news,whose microblog have great influence,weexplored ways to promote the influence of newspapers’official microblog. |
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